Are you looking to grow your LinkedIn following and boost engagement? According to an analysis by Buffer, after studying over 1 million posts, we now have a clear idea of when to post on LinkedIn for maximum results in 2024. Here’s a simple breakdown of the findings.
Why Timing Matters on LinkedIn
Unlike other social platforms that can be unpredictable, LinkedIn’s engagement patterns are quite consistent. This is largely because LinkedIn serves professionals who typically log on during work hours. By understanding these patterns, you can strategically plan your posts to reach more people.
Best Days and Times to Post
Buffer’s data reveals that weekdays between 9 a.m. and 5 p.m. are prime times to post on LinkedIn, as this is when professionals are most active. The absolute best day? Friday! Engagement spikes just before the weekend, followed closely by Thursday.
Conversely, weekends are quieter. Saturday is the worst day, with engagement dropping to about two-thirds of Friday’s levels.
Here are the best times to post throughout the week:
- Monday: 4 p.m.
- Tuesday: 4 p.m.
- Wednesday: 2 p.m.
- Thursday: 4 p.m.
- Friday: 1 p.m.
- Saturday: 10 p.m. (though it’s still a quieter day)
- Sunday: 7 a.m., 12 p.m., and 5 p.m.
Tips for Success
While these times provide a solid starting point, it’s important to remember that every audience is different. Test out different posting schedules and check your analytics to see what works best for you. By combining Buffer’s insights with your own data, you can find the optimal strategy for growing your LinkedIn presence in 2024.
